Privacy Policy

1. Introduction

AcuityCRM ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Customer Relationship Management platform and related services.

By using AcuityCRM, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you provide directly to us, including:

• Name, email address, and phone number
• Company name and job title
• Billing and payment information
• Account credentials and profile information
• Communication preferences

2.2 Business Data

As a CRM platform, we may process business-related data that you input into our system, including:

• Customer contact information and interactions
• Sales leads and opportunities
• Marketing campaign data
• Business analytics and reports
• Document and file uploads

2.3 Automatically Collected Information

We automatically collect certain information when you use our Service:

• Device information (IP address, browser type, operating system)
• Usage data (pages visited, features used, time spent)
• Performance data and error logs
• Cookies and similar tracking technologies

3. How We Use Your Information

We use the collected information for the following purposes:

• Providing, maintaining, and improving our Service
• Processing transactions and managing subscriptions
• Sending administrative information and updates
• Responding to your inquiries and support requests
• Analyzing usage patterns to enhance user experience
• Preventing fraud and ensuring security
• Complying with legal obligations

4. Information Sharing and Disclosure

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except in the following circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our Service
• Legal Requirements: We may disclose information if required by law or to protect our rights and safety
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred
• Consent: We may share information with your explicit consent

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Incident response procedures

However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as necessary to provide our Service and fulfill the purposes outlined in this Privacy Policy. The retention period depends on:

• The type of information and its purpose
• Legal and regulatory requirements
• Your account status and preferences
• Legitimate business needs

When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access: Request a copy of your personal information
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal information
• Portability: Receive your data in a portable format
• Objection: Object to certain processing activities
• Restriction: Limit how we process your information

To exercise these rights, please contact us using the information provided below.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, analyze usage, and provide personalized content. You can control cookie settings through your browser preferences.

Types of cookies we use:

• Essential Cookies: Required for basic functionality
• Performance Cookies: Help us understand how visitors interact with our Service
• Functional Cookies: Remember your preferences and settings
• Analytics Cookies: Provide insights into Service usage

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure that such transfers comply with applicable data protection laws and implement appropriate safeguards.

For users in the European Economic Area (EEA), we rely on adequacy decisions, standard contractual clauses, or other approved transfer mechanisms.

10. Children's Privacy

Our Service is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us immediately.

11. Third-Party Services

Our Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by:

• Posting the updated policy on our Service
• Sending an email notification to registered users
• Displaying a prominent notice on our Service

Your continued use of our Service after such changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Compliance and Legal Basis

This Privacy Policy is designed to comply with applicable data protection laws, including:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Other applicable privacy and data protection laws

Our legal basis for processing personal information includes consent, contract performance, legitimate interests, and legal obligations.